AI Video Summary: Kontor Records Back to vinyl-The Office Turntable_film
Channel: ContagiousMagazine
TL;DR
Kontor Records launched a creative marketing campaign called 'The Office Turntable' to promote Boris Blue's new track to advertising agencies. By mailing vinyl records paired with a smartphone-compatible turntable, they successfully bypassed ignored promo CDs and generated significant buzz.
Key Points
- — Kontor Records aimed to promote a new Boris Blue track to advertising creative directors who typically ignore promo CDs.
- — The solution was to mail real vinyl records along with a custom 'Office Turntable' that connects to smartphones.
- — The device works with all smartphone types without downloads, offering an analog experience with digital convenience.
- — The turntable also provides direct access to Kontor TV, and the campaign received an impressive response.
- — The artist loved the turntable so much that it will be featured in his upcoming music video.
Detailed Summary
Kontor Records, a major dance music label, faced a challenge in promoting a new track by Boris Blue to the advertising industry. Since creative directors at agencies notoriously ignore standard promo CDs, the label devised a unique strategy to grab their attention. Instead of digital media, they mailed out actual vinyl records. To ensure the recipients could play these records, the mailing included a specially designed 'Office Turntable' that connects directly to smartphones, requiring no downloads or complex setup.
Tags: marketing, vinyl, advertising, kontor records, promotional campaign, music industry, innovation